SEO

Creating a website from cero to start thousands of pageviews from organic traffic is a challenging task, there are a lot of things you must keep in mind, and apply to your website as strategies to get you traffic or sales, most of the time I see beginners creating blog articles from really high competition keywords, creating good pieces of content to sit alone on their websites with no traffic after several months, so in this post, I’m going to show you the best free tools to optimize your website that will help your website to rank faster on google search.

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The best seo analysis tools right now for me are, ahrefs, semrush and ubbersuggest, i recommend you to start using at least one of these platforms and get started, ubbersuggest have a free trial to start and do some keyword research now, semrush and ahrefs are platforms with a lot of tools to do a wide variety of research and analysis to start using keywords that really rank on google, these platforms are not free and in some cases, the price can be high, so you may want to use free SEO tools at the beginning and see how far you get, then start learning to use premium tools.

Google search console

Search console is a platform you should be using right now, this platform will help you index your website on google, if you go to the performance area, you will get a graphic with your impressions and clicks by date, below this graphic you will see another section showing your queries, pages, countries, this section will be very helpful for you, as this is going to show you keywords used most recently to get impressions, so you can focus on some of this queries, and start using this to get more clicks.

Learning about this platform is very important, as you have will need to submit your more recently created blog posts to get indexed manually, every 5 or 10 posts its recommended to upload your sitemap, refresh the search console and don’t get posts unindexed, its also important for you to check your console messages, sometimes it will tell you about broken links, sometimes it can be about a bad mobile user experience or another problem you have to fix in order to get those ranks up.

Google trends

Trending topic research is one of the most important tasks you need to do in order to write posts people want to read, and google trends are one of the free tools to optimize your website you have to learn if you want useful trending topic analytics, of course, you can always create a good non-trending topic post, and still get great traffic, but, to get that boost in traffic every website needs, stop by google trends website often, learn how to use it and analyze the data and the keywords that will help you get that nice traffic and revenue.

As a short case study, I have produced 2 different articles on the same niche, the first one i just started writing after searching for some keywords in google keyword planner, and the second I did my keyword research based on the data on google trends, the results we obvious, second article got a lot of traffic early on after being published, 4 months later the first article has reached the same amount of page views, so, trending topics will help you gain some traction early, and unless you write news, the traffic will slowly go down to a plateau.

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Keyword planner

As a beginner using free tools to do a good keyword research, you will be using keyword planner a lot, its free, and its mostly used to do google campaigns, but it will help you to keep an eye on keywords with high cpc/rpm , so you plan your strategy and content schedule, this is the tool you will be using almost every time you need those good paid keywords with low competition to get traffic and start earning money.

You can even choose country and language, so you can search keywords from your country if you are not from the US, to do a good keyword research in your native language, there’s a lot of keyword to search for, and this tool here will help you understand which topics from your niche you want to start creating content for, you can access this google tool with your google account.

H supertools

Premium SEO tools paid plans are not afordable to many people, but if you search out there, you may find good tools to do a good research and start creating a great website, H supertools is a website with a lot of tools for you to use, one of these tools is a keyword research api you can use for free, you may want to register to get up to 50 results, this site is for me, one of the most useful you can find, as a beginner with a low budget, now, unless you start spending some money on tools like aherfs or semrush, this is the way to go.

One last trick

This is one of the most underrated, and is maybe one of the most useful, and a method that really works, using google’s auto-suggest when you write about anything, this suggestions are search queries made by real people, so start using this, and see whats people searching, create a post that covers one or more queries related to your niche, and start asking those questions, your reward will be amazing organic traffic.

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Conclusion

Once you start creating content using this free tools to optimize your website, you will start getting traffic, of course, SEO is not a faster way to get millions of pageviews or get rich, this is a long game, you need patient and sometimes, you have to rewrite your posts, use different keywords, change some images, creating the best content is not always a fast method to get rich, but unless you have money to start paying for google or another platform ads, you may want to optimize your content as much as possible.

Creating great content everyday to grow your website and start getting traction is tough, internet’s full of content made by professionals, and sometimes you will feel overwhelmed, if your content is already getting some views, growing an audience, that means you are on the right path, and thats because, for a beginner, making money off a website, getting organic traffic and getting traction will most likely be a difficult task, so im going to show you how to promote your blog content early to get traffic, on those first tough months.

First, you need to learn and implement SEO (search engine optimization) on your website in order to rank on google search, if you make a nice strategy, you can easily rank first for some long tail and low competition keywords, and that way is how you are going to get real steady monthly traffic, but for seo to start bringing pageviews to your site, it will take some time to get the traffic you want, and unless you have money to paid ads, you may want to know how to promote your blog to get some pageviews.

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Make a good research about your niche

Do a good research about your niche, the audience this niche will target and you will do great, this is because, there are some social networks or platforms where you will reach more audience than any others, sure, you can create an account on every social network known, but, doing this is time consuming, and you will burn out faster, so, take your time, do a good research, you have to know at least, age and gender of your target audience, then you will know the platforms you will be using to increase your traffic.

To start getting used to this strategy, i recommend, creating an account on at least 2 or 3 social networks, this accounts will be directly linked to your website, and the profile name must be the same, using the same colors and the same image, this is branding, and it will help you when people go from your social network to your website, they will recognise your brand and colors, and will more likely stay on your website longer.

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Use pinterest to promote your blog content and get early traffic

Pinterest is a good platform to get traffic to your blog or website, the fact that this social network has his own search bar has an impact on the content people is creating, you will see some great pins, good art for you to see and share with your friends, but you can post an URL on every pin you create, and place some description text, that way you will promote your blog early to get traffic on pinterest, so, the strategy here is, check pin formats and start creating some good ones, then you use a good description with your keywords and then copy your blog post url on the pin.

This platform however, has a big, and dedicated audience to some specific topics, fashion, cooking, hand crafted goodies, housing, landscapes, gardening, pets and so on, if you are on one of those niches, then it is mandatory to start creating pins and using your keywords to link to your url, you will be getting good traffic, it’s not a good idea for gaming sites, tech, education and finance niches, so if you are on these last ones, let’s move on.

Using LinkedIn to promote your website

LinkedIn is a social network to create professional profiles to interact with another people and companies who are recruiting people, this platform lets you post text, so here you promote your website early to get traffic to every article, posting some fraction of every post and adding a link to your website, this is useful if your niche is about finance, business, job opportunities, coaching and so on, post 4 to 5 full articles and then just add a fragment of your posts to engage people and get them to click on your link to get traffic.

In order to get this strategy to work properly, you have to change a bit your post, the fragment you will copy to likeIdn needs to have your keyword on your title, at least 3 times your keyword phrase in your text and at least one time on a sub header, work on your title to make it short, but engaging, use different font size and color.

Use facebook properly to promote your blog content

Using facebook to get traffic to your website is kind of tricky, you can create a page, and keep posting to get views and reactions, but you will be lucky if your post is displayed on the screen of more than 10 users, and even if your post is displayed on a lot of people screen, this post will be scrolled by the user and may be displayed never again, thats why promoting your blog on facebook, twitter or instagram is so time consuming.

The best way to promote your blog on facebook, is to search for groups related to your topic niche, join to these groups and actively make comments, help people, get attention, and then offer a proper solution, this way, people will start going from this group to your website for this helpful information, you will get people to know you and growing your audience, so this will help you get more traffic daily.

Creating a youtube channel is mandatory

It’s not a surprise almost every website has a youtube channel, creating a channel to upload your own videos is a fantastic way to create content for your blog in the video format, and to drive traffic from youtube to your website, if you get one viral video, your website can get millions of pageviews monthly,

You can start a youtube channel, and just start creating videos without showing your face, you just need to know talk and record every word you say, en then start editing you video, as you upload it, you will see you have to fill some information, title, description, tags and more, as a blog post, your video title will have your targeting keyword in, you can write whatever you want on your description, but try to write a 100 word engaging statement for pc users, once you uploaded your video, attach the link of your blog post related to that video on a pinned comment.

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Conclusion

Getting traffic to your brand new blog is pretty hard the first 6 months, so, you better learn how to promote your blog on multiple platforms, still, i always recommend this strategies later, when you have at least 40 to 60 posts, the first 4 or 5 months you have to create content, get used to a posting schedule and keep learning about seo, this is what will help you to get a good amount of traffic and start getting money, i hope this post was helpful to you, leave a comment to know what you think about this topic.

As a blogger or webmaster, you will learn a lot about seo and page rank, a good strategy to get ranking faster, is to start creating backlinks, there’s a free way to get some of these, but in order to get those nice backlinks that will help your website page rank growing, you will need to start making calls, sending mails and writing some guest posts, keep reading because this post will tell you all you need in order to do a perfect guest posting seo, to help you grow your page rank while writing great content.

Before we start, by guest posting, we refer to writing a post for an external website within the same topic or niche we are, you have to search for this sites, their topics, read some of their posts, and leave a comment asking to do a guest post, or search their contact web page, social media or mail, once they accepted your request, you may write a good piece of content, and optimize it for seo, and to get your website page rank.

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The best piece of content you can create

Guest posting is important for a growing blog, this post has to be the best you have created so far, i recommend you to have at least 30 posts created by you, to start asking for guest posts, and at least 60 posts if you are asking or paying to write a guest post on a big website, do a good research, prepare or create a good set of images, create a video if you have a youtube channel.

Dont be affraid to put links to your website, up to 5 on a 1000 to 1500 word lenght text, make sure those links have the follow property when you check your post published, a no follow backlink will not help you rank, maybe will get you some traffic, but no page rank will be passed to your blog or website.

What is page rank and how affect my guest posting seo

Page rank is a group of algorithms made by google to optimize web search, this algorithms are based on link structure to give value to a website, so by creating a direct link from an external website to ours(backlink) we are getting a vow of trust to google, and this will help us rank our website, this will help our web to grow, climb to the first search results and get a big amount of traffic.

Guest posting is not always free

As someone with a bit of experience in guest posting, i have to advice you, sometimes, webmasters are not as friendly as you may think, as you keep asking about guest posting, you will stumble upon some bloggers or webmasters that will charge you for your guest posts, as that may sounds crazy, its totally normal, you may want to pay for a guest post to a website with more than 100k pageviews monthly.

There are a lot of webmasters that will gladly receive your guest posts and publish them into their websites for free, but for big companies or websites with authority and high traffic, you will be paying from $40 to $100 USD, but keep in mind that paying $100 or more for guest posting, is often not recommended unless this website is one of the top ranking websites on your niche.

Guest posting seo done right

The key to create a good piece of content and take advantage of guest posting, is communication, creating content for your website to rank once you have experience is easy, but for guest posting, you need to stablish a way to communicate fast and easy with the webmaster of your targeted website, you need to get this points clear:

• Keyword to target to avoid cannibalization
• Post lenght about, 1500 words is a good guest post
• Images (type, size, or not images)
• Backlinks per post (add at least 4 links in a 1500 word lenght post)
• Video (recommended if you have a youtube channel)

Once everything is clear, you will have a better idea on how to write your guest post, keep in mind that, if you are writing for an specific topic, you will have to make a research first, create high value content with every line of your text, and don’t be affraid to encourage readers to click on your backlinks, even if you are doing this for free, writing is a hard job that deserves something in return.

Images used properly to optimize your guest posting seo

If you are allowed to use your own images on the post, you can optimize your content even better, and of course this will bring your better results, not even namig your files properly and using alt text, but creating your own images, not just editing something you found, you will create this images with a watermark or your website logo, by doing this, your images will be recognized and this will help you get a strong branding.

How i know when its time to charge for guest posts

As your site grows you will be receiving messages from people who want to write guest posts, this may happen when you reach more than 10k pageviews monthly, and you have a good domain authority, i recommend you start charging when you have at least 100k pageviews, from this point, you may absolutely have a good domain authority and your site will be at least more popular.

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Conclusion

Growing a website is a wild ride, and you must optimize your time, resources and capability to create good and engaging content to start getting traction, so once your site start getting more than 1k pageview monthly, start asking for guest posts to bigger sites on your niche, you will see, there’s a lot of incredible people you will meet, sometimes you will learn from them or sometimes them will learn from you, so don’t be afraid to ask for a guest post and show them the skills you have learned.

If you are about to start your first website or an online store, there’s a lot you have to learn about creating a cool web, with a good design, great content, and well optimized to start ranking on google, to do this, you have to start learning about SEO(Search Engine Optimization), you don’t have to be an expert to get your site to start ranking, keep reading because, im going to show you how the keys to content optimization, so you can create a good website, doing content optimization and using tools to get your business to the top search results.

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You can say you are doing content optimization, when you modify your post to rank for keyword group, to do this you will need to start writing articles and naturally add those keywords in your text, it doesn’t matter how you write your posts, don’t stop writing, input all your passion on those posts, so people will read from start to finish, then try to optimize for a group of keywords based on competition, search volume, and how much is being paid, this way we know we are doing a great job, first write for your users, then you write for the algorithm.

Blog, ecommerce, or website, you’ll have to write content

You can find millions of websites on the internet, most of these websites are targeting thousands of keywords to get high levels of traffic, even if some of the websites are just online stores, they have a blog with lots of well-written articles ranking on google, it’s very important for you to realize that, in order to start ranking your business on google search, you’ll have to start targeting a lot of keywords, set your goals to target a good amount of keywords within 6 months or one year, of course, you may want to start with low competition keywords to get traffic early.

Check this post to learn the basics of a posting schedule to set and achieve your goals when creating content.

Most important keys to content optimization

As a beginner, if you are creating your website with wordpress, i recommend using some plugins to help you with your SEO, Rank math and YoastSEO are the most used plugins for beginners, these plugins will guide you through all the process you need to do in order to do a well content optimization of your posts, keep in mind these plugins are made for beginners, so you have to learn more about this in order to do advanced seo.

Writing is something you can easily do if you are experienced, writing while you are doing SEO is a little tricky and sometimes it can be tough, so let’s start with the title of your post, if you are writing a post about a product on amazon to compare or to do a review, you should put the name of the product in your title (H1), as the name of an amazon product its probably a high competition keyword, you should create your post with long-tail keywords to start ranking on the first google search.

Long-tail keywords will help you rank faster

A long-tail keyword is a short phrase that combines a high competition keyword with another 3 or 4 words, as an example, if you are creating a post about a laptop, you will notice the keyword “laptop” has high competition, so you will not rank for this keyword until you create a google ads campaign and you pay thousand dollars for that keyword, so you will add more words, example: ” gaming laptop under 1k USD”, by writing this on your title your post is going to rank faster and will probably show on the first page on google.

This is a powerful strategy even for old posts, if you have an old post with just a few page views on your website, you can change your title(H1) to a long-tail keyword with low competition and search volume, don’t change the url as this is like creating a new post.

Content optimization is not keyword stuffing

Avoid doing this mistake, keyword stuffing your text, or alt text will destroy your SEO, and your website will sink into the deepest google searches, so, if you are doing posts with 1500 to 2000 words, use at least 6 times your long-tail keyword, this will get your post doing fine, and of course it will get rank as people read and stay and dive in your website for a long time.

Headers are a real source of power for your posts

To write a good post you have to create a structure, this is made using headers, We talked about the Title (that’s H1) for the body of your posts you will be using H1, H2, H3, and paragraphs, it is recommended to write one or two paragraphs with 4 lines max, and then use a header, you can use headers to create different sections on your posts, to create a list, or to highlight the most important line of text of a paragraph.

Avoid making walls of text, headers will help your users understand your content easily, and it will be a better post to read, more interesting, and user friendly, headers are used too as a powerful SEO tool, you may write this keyword you use on your headers, at least part of the longtail keyword, so you will start ranking for another related keyword too, the result of this will be more impressions on google search and of course, more impressions mean you can get more clicks.

Choosing the appropriate layout for your blog its a very important strategy, click here to know more about blog format and layouts.

Creating your own images is one of the most important keys to content optimization

We all know posts need images and posts to survive, people feel more attracted to colors, well-crafted images, photos, or videos, so start adding images, its recommended to use at least 4 images on a 1000 word post, adding those images will lead you to start adding alt text, google use this text to show users what’s the image about, so this alt text will help your SEO, as with your post, avoid doing keyword stuffing, or you will see no page rank on that post.

It’s very important for you to at least create an image for every post, or every two posts, a good, useful, and well-made image will help your ranking, often a good and useful image gets popular on google searches, and people start using that image on their blogs, adding the source of the image ( a link from a website pointing to yours, that’s called a backlink), often this backlinks will help you rank on the first stages of your website, as Google counts this links as a good sign, so you will gain authority.

Conclusion

If you have made things right, creating a post with a good keyword research, good, useful, and engaging content, using images with appropriate alt text editing, adding keyword related headers, and sometimes creating your own images or videos, then, you will start getting traffic, that hard to find content will lead you to get returning visitors who will maybe pay for something you sell on your site or support your website on a crowdfunding site, I hope this post was useful to you, keep in touch as I will be creating more content about this topic, with more advanced SEO tips.