As stated in a previous post, mobile marketing definition is, every strategy we create in order to reach people on their mobile phones, to do so, we have to optimize our content first, to meet the requirements to fit on a mobile screen, keep your font size medium or big size for people to have a good read, and avoiding google indexing problems, keep live colors to get more attention and hook people with the best title you can create for your content, keep reading and learn how to improve your sales with this great mobile marketing goals for every business.
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The most important thing we need in order to do a great mobile marketing strategy is, of course, to set our strategy goals, we have to keep this in mind because, you may end your mobile marketing approach with higher expectations, which will lead to failure, and you will probably quit after this, so this is some mobile marketing goals for business on 2022, to keep your business growing to a reasonable level.
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Mobile marketing goals
1. Prioritize design
Optimizing a website for mobile is a must if you want to increase conversion rates, most of the time, we will improve the design over content, a well-crafted design will engage mobile users, writing a 3000 word article it’s not always useful, of course, it can help your SEO, but mobile users want quick answers or solutions to their needs, to increase the engagement you want a good looking design, short but helpful informative articles, and well-placed call to action links or buttons.
2. Speed is key
Speed is a factor you need to keep in mind, if you have an app, or a website, a slow speed will sink your business, as most mobile users will abandon websites with load times up to 5 seconds, so, try to speed up your website, lower your image size, use cached pages to speed up the loading process, use a CDN service to get users from other countries load your website fast, and if you use wordpress, keep the plugin numbers to a minimum.
3. Launch an app version of your website
Launching an app version of your website will get you some benefits, first, engagement, and conversion rates, launching an app version of your website will increase your brand’s reach, with an app you can engage your users in real time, with notifications about your most important or new content, you can send product offers, or send coupons to increase conversion rates even more.
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To launch your app version of your website you don’t need coding knowledge, there are websites with dedicated teams that will convert your website into an app for a good price, this is useful if you already have a website with at least 10k monthly sessions, you can monetize your app with better ads, get your users email easily as they have to register, and of course, you can create buyer persona profiles to help you increase your sales.
4. Don’t forget email marketing
As much as mobile marketing, email marketing is important and will lead you to more sales, people use their phones most of the time to read their mail, so, create a good email marketing strategy, don’t forget to send those emails, as stated above, it will be easier for you to get your user’s mail if you have an app, most of the time you will need a lead magnet to get emails, but with an app, you get the mail as they register to your app.
5. Money is not everything
I know this can be a little cliché, but we all know, that online business will take time and money to grow, but, in order to succeed, you need to give something, sometimes you need to provide a lot, it can be informative content, a free product, a free trial of your service, an ebook on pdf or a free video, and of course, your quality content will keep people returning to your website or app, this is where you need to focus your strategy on, give value to people, and you will be rewarded.
Mobile marketing is evolving every second, we have to analyze and create a new strategy every day to keep growing, right now, there are a lot of people investing time and money in the right strategy for their business to succeed, so this mobile marketing goals for business I listed above may change. Still, quality and useful content will always help you get people’s eyes on your business, the rest is getting those people into action, making clicks to bring sales to your business.
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