If you have a small business, you need to get attention, and clients or users of your business services need to be engaged, so, it doesn’t matter if you have a small local business or just a new online store, there are lots of things you have to do to start growing your business, start by creating your business own website, email marketing, mobile marketing sms automation and many other things to attract people to your business.
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Every tool and strategy you use is a new path to reach clients, don’t underestimate the power of the internet and digital marketing, also, don’t get stuck with just one strategy, diversify, test a wide variety of tools and options, that being said, a good option to get your clients returning to your business are SMS, in order to use this strategy, of course, you have to get your client’s phone number, there’s no doubt omnisend is the mobile marketing sms best platform, but there are a few more that deserve attention too, check the next list to know more about this sms marketing platforms.
How to build a client or user list?
There are many ways you can get your client’s information, if you have a local business its easy, just collect the information every time you sell an item, you can get an app to offer some discount on one of your products but people have to signup and fill up the information you want, tell people to register their info in order to get a giveaway ticket for a free item or discounts, for this last, you have to print some formats with the data you want to get from your clients, so you tell them they will get notified if they lose or win.
For online stores or digital businesses, make sure you create a landing page, the best strategy here is to use your front page as your landing page, now, create a contact form, use a great image and tell people they will receive something if they sign up, you can offer discounts, product reviews, articles related to your business, most websites use the lead magnet strategy to get people to sign up, click here to know more about lead magnets, you can create an ebook and give it for free in order to get the signup.
How to use your client list to send automatic sms?
There are different platforms you can use to send automatic sms, they have great plans that depend on the number of clients you have, and the number of sms you plan to send every day, or monthly, they even offer an algorithmic workflow to automate how many sms you want to send, hour and date, and even what to do if you get a response from your audience, the next list is the best sms platforms you can find to improve your mobile marketing sms strategy.
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1. Active campaign
A great platform to automate your sms workflow, this platform is a flexible choice to reach your clients, something you can do with their native system or an app like whatsapp, you can import your contacts from another platform or register manually, schedule your sms, send coupons or flash sale notifications, a great platform to send sms you can start using for as low as $9/ month.
2. Omnisend
Create and track sms campaigns with omnisend’s powerful multichannel tool, omnisend is a company that offers a lot of services you can use, it doesn’t matter if you are growing your company or a big one, omnised features a wide variety of services such as marketing automation and segmentation, email automation, pop-ups and forms, web push notifications and sms automation, within their website you can buy credits, you can spend this credits to send sms on a limited quantity.
Omnisend offers a wide diversity of paid plans, from $16 /month, you can start sending sms, emails, and creating campaigns with your client list, this by far is one of the best platforms out there, you can register for free and get free credits, use automated forms for your website to send automatic emails, this is the platform I’m currently using to build my mail list, so I definitely recommend using it.
3. Text Magic
A great platform for sms automation with a lot of features, pay only for the texts you send, this is one of the best platforms out there where you can send up to 918 characters long texts, and you can use their text-to-speech feature to call your clients, or upload voice audio to make the call to everyone on the list, they provide forms to use on your website so you can build your clients data list and start sending sms.
This is really a great option if you already have a great phone list and want to start sending sms, their pay per sms feature is great and you can send long text messages, the only downside of this company is, of course, they lack email services and a lot of features omnisend offer as a multipurpose platform, so the choice is yours here.
4. Many Chat
A great and stylish platform to send automatic sms, not only that, you can chat with your clients, create a message flow or have a real person take the conversation over to get higher conversions, you can connect many chats to your Shopify and send automated purchase notifications, send images on your sms to get your audience hooked, a feature offered by only a few companies.
This is a nice platform to use, I recommend this if you have a Shopify store, or you are a growing influencer, this platform will really help you increase your conversion rates, a great option for a beginner online store, one of the downsides here, of course, is, you can only use the features listed for US, Canada or UK, so if your audience is out of these countries you may choose another option.
5. Sendinblue
Sendinblue is a multipurpose platform, here you can import your contact list, send emails, sms, create landing pages, facebook ads campaigns, this tool has a lot of services, you can create a free account to send up to 300 automated emails daily, but you have to upgrade to use another service, their initial plan is $411/month, you can send unlimited emails to you contact list, sms contact management, templates, multi-language tools and much more.
This company offers a lot of services, but maybe too much for small companies, so, i recommend having at least 1000 contacts on your client list to take advantage of the first paid plan, creating a landing page and a sale funnel can be hard, but with sendinblue you can even track your conversion rates, so, it may be a little expensive, but believe, if you already have 1000 or more contacts, it will help you increase your revenue.
6. Clicksend
A great web-based portal to send automated sms to your client’s database, great for small or big companies, with one of the highest performance to send up to 4800 messages/ minute, email to sms service for those who use email as their communication channel, pricing is great too, they charge per sms so you only pay for the messages you send, starting from $0.048 under 2k messages, the price goes down to $.0319 per sms if you send more than 100k messages, so its a nice tool to send bulk messages if you have a huge client list.
Clicksend has another wide variety of services such as sending mms, voice audio, automated email, fax, and posting, so you can check for their services, they have good prices and offers, I recommend using clicksend if you have a client list of at least 500 contacts, and you want to increase conversion rates.
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7. Podium
This multi-purpose marketing platform will help you grow your business, this is a great marketing tool, you can start a free 14-day trial and start using their services, sending sms, using their chat flow to ask your clients questions, offering discounts, or sending notifications, this here is a platform that used properly will increase your sales greatly, you can integrate a wide variety of apps to customize your experience and automate even more your work.
Podium offers a wide variety of quality-of-life marketing services, their pricing may be expensive at first, but it’s recommended to at least have a 1000 client list to take advantage of this tool, to analyze and track all the data you can from your clients, campaigns and sales.
Conclusion
Mobile marketing and digital marketing are evolving every day, and we have to use every tool we have to grow our business, these tools offer a great presence and impact the user’s experience so, we are not only getting a great tool to keep sales growing, we are improving our customer experience and satisfaction, using sms to keep our clients engaged is not a new strategy, but nowadays, when everyone has a mobile, using sms as a method to increase our client’s interaction and conversion rate is proving to be a good reason to invest on sms automating platforms.
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