Creating a social media profile is easy as making some clicks, but growing and creating brand awareness can be tough, in order to successfully create and grow as an influencer, or a brand or company, you need consistency, creativity, hard work, patience and of course, some talent.
There are a lot of social media influencers nowadays, but only 5% or less make a full income from it, and that’s why this post is to show you some tips on how you can grow your presence on any social media platform out there, as there are
1. Be active
Creating brand awareness and getting people to know you is a job that requires consistency, you will need to post a lot, to create good content and sometimes help people, that’s really one of the hardest parts, being active on social media may take a lot of time, but this is key to start getting traction.
If you do have not so much time to spend on social media, choosing the right social media platform to create brand awareness depends on your topic or niche, so choose at least two platforms to grow your presence on social media, then you may want to choose another.
2. Trending Research
To grow your presence on social media you need to know about every trending topic around your niche, this is a great way to get viral and start getting attention, so get to work and do some research, as doing this will do wonders to increase your own brand awareness.
You can use google trends or search on social media groups about what’s trending now, you may find this is a competitive way to get into social media, but believe me, once you get viral, you will start creating content often to grow your presence.
3. Join groups
Facebook groups are a good example of a successful way to grow brand awareness, a group can be as successful as it becomes more useful for the users to stay in this group, you can share content with this group, sometimes you will need to be authorized by the group administrator, but don’t worry, just try to avoid spamming groups and you’ll be safe.
You can even create your own group and start getting some followers, once you have a good amount of followers, you can monetize this group with affiliate links, or direct sales to your users.
The objective when creating a Facebook group is to be useful, and to provide valuable information about a topic, so growing your group may be time-consuming, but once you get to 10k you can earn a good income monetizing your channel.
4. Promote every social media account
Promoting every social media account from your business is your job as a social media manager, even if you are a one-person business, you have to prioritize your strongest social media, but link every social media account you have to each other, so your content is available on almost every platform.
Some platforms such as Twitter and Facebook works great to grow a youtube channel, once you create and upload your youtube videos, create a post on twitter with your video embedded, write related trending hashtags, and them some text to get people hooked, you can upload your videos on Facebook to, so you don’t need to send people to youtube if you don’t want to.
5. Analyze your audience
Learn how to analyze your social media statistics, and take actions based on your audience research, then analyze your results to create strategies, their age and gender, their hobbies, and sometimes even the food they love are what you need to know, by doing this you will be creating a buyer persona profile, this may be difficult for you at first, this kind of expertise takes time, but now it’s the time when you should start doing this.
Once you have analyzed your audience, it will be clear for you what kind of content your audience likes, you will learn to post different types of content, and will spend less time creating unwanted content for your audience.
6. Set realistic goals
At the beginning of your digital business or entrepreneur career, high expectations can lead to frustration, the truth is, you will work a lot and create a lot of content for free, at this stage, earnings will be very low or zero, but don’t worry because once the needle start moving, it will be moving faster every month.
Your first goals to grow your presence on social media are growing your followers, earning at least one weekly follower is your first goal of the month, posting at least 5 times on every platform, getting your content shared at least once every 3 posts, getting likes or comments from your audience, these are realistic goals.
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7. Create the ideal content for your audience
As stated above, in order to know what kind of content you need for your audience, you need to analyze your data, most social media give you reports about your activity and interactions, so basically you have to analyze your most interacted or shared content, try to replicate the same posting formula, this will work for some time, then you have to evolve and keep analyzing your audience behavior to change your content strategy.
The ideal content is the one you get the most interaction with, people will often see who’s posting this kind of stuff, and some of them will click into your social media profile and sometimes watch your website or youtube channel, there’s no secret formula, if you want to learn more about the most profitable content for social media click here.
8. Set a schedule
Once you set your goals for your social media strategy, you need to make a schedule, being organized is a great way to be active, posting every day to get traction and achieve your goals easier.
We are all different in any way, but still, I always recommend having a notebook or calendar to write down at least content for two months, having this calendar or notebook around you will help you remember to create and post your content just in time, you can upload content and set it to be shown on almost every social media platform, that way you can keep your work further without slowing down your actual schedule.
9. Choose the right colors and look for your brand
Be original and choose great colors and a great logo design, you don’t need to create it yourself, take your time, you can even outsource this task, and get a professional to do it for you.
A great logo will bring more eyes to your brand than you expect, that’s why you may want to outsource this, choosing the right colors for a business is important too, vibrant and warm colors may help you get more audience, and sometimes cold colors have a more professional look and may lead to a high conversion percentage.
10. Analyze competition
Take this advice seriously, analyzing your direct competition is crucial to grow your presence on social media, not because you are going to start stealing every piece of content or copy every competitor’s word, but to start learning the strategy your competition is using to grow.
To analyze competition you just need to look on google for the same topics or the niche you are covering, its not a bad idea to use the same strategy, with your own content and your own personality, not every strategy works for everybody, but sometimes, the same strategy your competition use will work wonders for you.
11. Keep your calendar and post on current trends
Growing on social media to be an influencer or a recognized brand is not only about consistency, you have to analyze trends, try posting on special dates, create special content with an actual trending topic, and post and share images or videos about the last relevant news on your topic, that will help you a lot to increase your brand awareness.
It may be difficult to know everything about a special date or event, you need to read and keep an eye on news, websites or influencers related to your niche, but this is the most important task, one you must accomplish almost automatically, you may get lucky and go viral sometimes.
12. Post the right content on the right platform
It’s well known that some content just does not work for every platform, sometimes you may go viral with a single image on Facebook and get thousands of views and reactions every day, and uploading a video on the same platform may take several months to be seen by 10 people.
Short videos are getting more popular every day, most people are starting to create these videos on Facebook and are getting millions of views, you can use these kinds of videos to increase affiliate programs and your own product conversions.
Creating a podcast is an excellent example for you to learn how to analyze the platform you will upload your content, as this kind of content is very popular on Youtube, Facebook, and some websites.
13. Share your old and new content
Creating content is a hard job, so, don’t be afraid of reposting old posts, of course, this needs to be evergreen content, reposting news and old viral content with nothing new on it will generate bad reactions and look spammy to your users.
Getting your content shared is key to growing your presence on social media platforms, so you have to make the call to action to your users, promote sharing your content giving something for free, every shared piece of content will be shown to a few new potential users, and that’s how you will grow every day.
14. Use hashtags
The use of hashtags is not obsolete, some social media still use this to show your content to people with the same interests or hobbies, using hashtags on Tiktok, Facebook, and Youtube is still a great way to get more eyeballs on your content.
Learn to use hashtags properly, trending topics are normally related to hashtags, so, using the right hashtags at the right time will help you get viral and start getting more users, that’s why as stated above, you have to follow trending topics and start publishing content related, hashtags will help this content to reach more people.
15. Help your users
Creating great quality content for your audience is not enough sometimes, helping your audience with their doubts or questions is a great way to earn their trust, they will share your content and maybe buy your products and services, so start helping your community, join groups, answer questions and give some valuable input.
Facebook groups are perfect to do this, you solve community problems or questions, once in a while promote your brand and some pieces of your content and you will increase your audience this way, you can also join Reddit groups, register on quora to solve users doubts or questions, these platforms will help you grow great, and for quora, you can post your answers and link to your social media or website.
16. Track your progress
Some social media platforms offer great analytics to track your progress and analyze your past strategies, so, keep track and if possible save this data if you need to backtrack, this will help you to create new strategies and compare them with the old ones.
Tracking your progress will help you to identify those weak points in your actual strategy and how to enforce it to grow even more your social media presence, keeping track of your progress may help to get some inspiration sometimes, as creating content for social media can be hard and you will feel burnt out.
17. Build emails and phone lists
The smartest way to increase conversions and make a lot of money on social media is by building a user database, you can ask for your user’s mail or phone once they purchase something from you, but you can give something in exchange for that information, giveaways are perfect to get your content shared, but are also great to build your email and phone database.
Sending emails to your users as you try to sell them something can be considered spam, but that’s why we are not filling their inbox, we are going to send 2 or 3 emails per month, keep our users hooked with free content, then we send one or two emails per month with affiliate links.
18. Link your social media to your website
Don’t be afraid to put your link on your social media profile, many platforms let you link your account or profile to a website, this is really important as these links are dofollow, which means you will rank higher as these sites have high authority and will help your site rank faster on google.
It’s recommended for you to search every website and put your website link every time, it doesn’t matter if you are not using the platform right now, or maybe never, these links will give you a little boost to your rank to start climbing on the google search.
19. Make collaborations
Collaborations are great to help grow your presence on social media, once you have some audience and want to start growing, even more, search influencers, webmasters, or experts on your topic or niche, send emails to them or call them to offer collaborations, sometimes you can get bigger influencers to collaborate with you and this will help you grow exponentially.
Collaborations are great to create brand awareness, and will bring you high conversions as you will be earning high traffic, reactions and engaging more people.
20. Don’t be afraid to spend some extra
Sometimes you will be spending some extra money, it depends on your niche, but sometimes paying for ads is recommended, you will get a great boost on traffic, as more people will see your content, it is recommended to do at least one ad campaign in one year.
Facebook ads are known for having the best ROI, as you will reach a lot of people, it depends on you and your copyright to engage people and keep growing.
Google ads are great too but are not as effective as Facebook ads, they may be cheaper, but once people is reached the impression may not be as effective as a Facebook impression to get people’s attention, so, ROI is lower for google ads.
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19. Don’t get stuck
As you create content on social media platforms and your website, you may notice you are going out of ideas or getting burnt out, that’s where you want to see your competitor’s content, this will help you get great ideas to create content, but don’t get stuck or copy another people’s ideas, you can always take your time, keep your distance for a short time, so you can get fresh ideas to start.
Sometimes to grow your presence on social media you have to evolve, and your content too, that means sometimes you have to test another kind of content, sometimes this comes with positive results and you will grow great, sometimes not, that’s why you have to test every strategy for some time, give each strategy a month and analyze results, then move to the next.
Creating content for a specific niche can lead to getting limited ideas or content, so you have to spread your niche a bit, it doesn’t matter if you have no idea or don’t have the necessary knowledge, you will learn on the way.
22. Use every tool you need
As you work on different social media platforms, some tasks start to feel repetitive or stressful, so, start looking for tools to automate your posting routine, every tool is valid to automate or relieve some job, of course, sometimes these tools are not for free, but there are multipurpose platforms to help you automate your social media manager career.
As you create your own website, you may need apps and plugins or templates to design and create the perfect website for your brand, try not to spend time on design, but choose a great and fast template that makes your website look professional and functional.
23. Patience is key
Creating a digital business from scratch can be hard and frustrating, sometimes you will feel you are not growing, and the lack of revenue in the first years is the main reason most people quit and shut down their websites or social media accounts, remember, consistency is key.
Eventually, every website or social media account will earn some money, you have to find the right strategy for your niche and you will earn money, so don’t give up, keep pumping content every week, plan your strategies, and start growing on social media.
24. Reward your loyal audience
Once you have some time and start analyzing your social media accounts or your websites, you will see there are returning people and sometimes this returning user can be up to 10%, so, there’s a little community interested in your content, reward your loyal audience with something they need or something valuable, show your rewards to promote your website or social media even more.
Infoproducts are perfect rewards for your audience, this can be an ebook, a podcast, a video, or something more, of course, to provide the perfect reward, you have to make a poll to ask your clients what they are interested in, that way you will find a great reward for your loyal users.
25. Get your audience to know you
It’s not mandatory, but showing your face and giving answers to your audience on a podcast, or a video, will create a bond with your audience, as they realize you are a real person, you may start getting more traction and more loyal users, beware of giving out your personal information, even giving out your personal email is not recommended.
Discord is a perfect platform used by a lot of companies, brands, and influencers to keep their community active and sometimes even to make some sales, so use every resource to grow your presence on social media, get your audience to know you, and get your community interested on your content.
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There are really many ways and tips you can use to grow your presence on social media, becoming an entrepreneur is all about learning new things, being organized and making strategies to get people to know you, create a bond between you and your audience, create the perfect content for them once you have analyzed their preferences, and of course, make sales.
Don’t forget that, even if you are creating content to help people, you have to set your goals around creating and growing a business, and your main objective is to get an income source, scale your revenue and get more income sources to create a successful digital business.