Starting your own influencer career is both a challenging and fun project, there are a lot of things you have to keep in mind in order to be a successful influencer nowadays, your first year can be tough so, there are social media goals for influencers that will help you keep track of your progress.
You will need to establish some goals for many reasons, mainly because it’s easy to give up if you are not seeing any progress, then, you will work harder and may achieve your goals faster.
I don’t like to be a negative person, but, unless you already have a great strategy, you are not getting a million followers your first year as an influencer, maybe not even 100k, but hey, there are a lot of people earning money with only 10k followers right now.
This post’s objective is to teach you how you can set realistic goals for your first year as a social media influencer, this is based on the average influencer growth seen over the last 5 years.
Month 1: strategy and important choices
The first step to starting your influencer career on social media is to plan your strategy, choose your niche carefully think about a product to start monetizing with an affiliate program from the start, it can be a single product or a variety of products to sell, remember that ultimately, if you want to monetize and earn money, you need products, and affiliate marketing is a great way to earn money since the beginning.
Learn about branding, and design a good logo, you can outsource this if you have some money to spend, or do it yourself, choose your colors and an inspiring quote.
Learn to do keyword research, as it’s recommended to créate content with an established keyword selection, this will help your content to be more reachable.
Goals for month 1:
- Niche selection done
- Logo and colors selection done
- Create your social media platforms
- Followers: 10 (optional)
Month 2 and 3.
This month is very important, as you will start creating content for your social media profiles, of course, your content is mainly about your niche, but, it’s recommended for you to try to stay on trending topics, or at least, the most trending topic related to your niche, that way you will maximize your reach.
Almost every social media platform use hashtags, this will help your content to be shown to people with the same interests or looking for this topic, so, analyze and use hashtags on your posts.
Try to post two or three times a day, always post your content and ask a question on your post to enforce people to interact with you and others about your content.
Video is the best format to engage and keep your users hooked, you can create long or short videos, it doesn’t matter if you don’t show your face, write a short script if you want to, or just talk as you were talking to anyone.
Monetization can be possible at this point, if you have done a good job with your content, creating some posts with affiliate links, but conversion rates for affiliate links are usually under 5%, and you have to earn your audience’s trust to click on your links.
Goals for months 2 y 3:
- Followers: 100
- 60 + posts on every platform
- At least 20 people sharing your last 10 posts
- 8 uploaded videos
- Create your own website
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Months 4 – 6 (Q2)
Keep doing keyword research to use these keywords on your posts, analyze your first 3 months to see how your users react to your content, and use the same formula you have used on your most popular posts to keep your audience growing, the secret here is consistency.
Start building a user’s database, ask for your user’s names, email, and phone numbers, use automated tools to obtain your user’s info and send automated emails with your regards.
Keep posting at least 2 times a day, and don’t be afraid to ask for your content to be shared, keep in mind every piece of content shared will be shown to more people.
At this point you have at least 400 followers, monetization is possible with affiliate links but of course, I recommend you to wait until you have at least 5k followers.
Goals for months 4 – 6 (Q2):
- Followers: 400
- 150 + posts
- At least 80 people sharing your last 20 posts
- 20 uploaded videos
Months 7 – 9 (Q3)
Keep posting, by the 9th month you may be reached at least 1k followers, by doing this right you will start getting up to $100 from affiliate marketing.
Analyze your audience, you can use apps or third-party websites to help you analyze your social media activity and help you enhance your strategies to grow even more.
Start using your social media to drive traffic to your website, your website can be used as another great platform where your followers can get more of your great content, you can monetize your website by displaying ads.
Find an influencer within your niche and ask for collaboration, creating posts to highlight your content will benefit you and your partner, growing your followers even more.
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Goals for Months 7 – 9 (Q3)
- Followers: 1000
- 220 + posts on every social media
- 250+ people sharing your content
- 30 + uploaded videos
- $100 USD with affiliate marketing
Months 10 – 12 (Q4)
This quarter is the most profitable for everyone, your strategy here needs to be more transactional, creating posts with affiliate links almost daily will help you get more conversions, and you can earn up to 1k on commissions.
By the end of the year, your followers may be up to 3k, this is a great number, if done right you can reach even 10k or more, if you are under 3k don’t frustrate, growth is not equal for everybody, keep posting and eventually you will get there.
You must have at least 50 videos now, analyze your video performance, create a youtube channel if you have not, and start uploading your videos, there is a big chance for you to meet the requirements to monetize fast.
Goals for months 10 – 12 (Q4)
- Followers: 3k
- 450 posts on every social media
- 500 + people sharing your content
- 50 uploaded videos
- $250 USD from affiliate marketing
The goals here may be high for some, or too low, every journey is different, and sometimes it can be difficult, earning money on social media is difficult at first, but once you see the real potential and start growing, you will see you can scale your earnings dramatically as you grow your audience.
These were social media goals for influencers, you can set this goal and see if you can achieve them or you can set your own, at the end of the day, this is about consistency, not giving up, and create good content. Once you get to 100k, you can search for brands that pay for your collaborations, you will increase your income streams, and maybe reach a 6-digit income, so keep working hard, and don’t give up.
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