Creating the most original and engaging content is key for every digital marketer, brand, and companies, of course, all businesses need sales, and an income source to survive, and that’s why you want to create the most engaging and perfect content for your audience to start growing, keep reading and I will show you the most profitable content for social media to get people hooked and grow an online business.
Before social media and the explosive growth niche sites and blogs had some years ago, creating a website with crappy informational articles to get a lot of traffic was totally ordinary, now, there’s a lot of competition, and you have to invest time and sometimes money to analyze and research for the most profitable content on social media, in order to do this you have to do keyword research, study your competitors and sometimes even do ads campaigns to get traffic.
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1. Short videos
You can create a short video and upload it on every social media platform nowadays, this video format is becoming popular as people tend to lose attention to bad quality or long videos, that’s why marketers and influencers are trying so hard to create good short videos.
These videos are getting popular for creating short tutorials, cooking food recipes, carpentry, hair, and makeup, creating videos to show how to use a tool or a brand new product is a great way to generate high conversion content.
Short videos are without a doubt the most profitable content for social media as you will get highest engagement with it and are above images in popularity, a short video has the highest chance to be shared, so, it can raise conversions.
The short video format can be used in almost any niche. Still, right now these niches are using this kind of content and getting great results: food recipes, sports, gaming, beauty, house decoration, fashion, art, and travel.
This content format is about images or short videos mixed together to hook your audience, this is the way most influencers start getting traction and money, you can start looking for a specific product within an affiliate program, there are a lot of affiliate programs out there that will pay commissions up to 50% if you sell their products, of course, there’s Amazon affiliate program, but, you know, Amazon is cutting commissions and now are as low as 2%, depending on the product category.
So, grab a product or two, buy it, and start getting stories, try to advertise your own affiliate links, of course, in order to do these you need to have followers, so, you will need at least 5k followers to start getting some results.
The secret behind selling an affiliate product is not selling, but keeping your regular schedule, posting your regular stories, and introducing your product as something you use on a daily basis, then you will create the desire for the product, and people will be buying it.
This is a high conversion strategy, but of course, as an influencer, you will get as high conversions as loyal followers earned, you can create stories on Instagram, Facebook, and Snapchat, being Instagram the most profitable nowadays.
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If you are an influencer, you are trying to get people hooked and have an audience of at least 5k followers you have to try giveaways, this strategy is not only to engage your audience and give them something to increase their loyalty, but of course, our goal is to increase our reach.
The strategy for giveaways is to engage our audience and to help us grow, that’s why we are giving something away in exchange for them to share our content or register to build an email and phone list, so, if you have 5k followers, we can increase our audience by at least 20%, but sometimes, this will double our audience.
Once you see the potential of giveaways, this becomes one of the most profitable content for social media to help you hook your user database, you will find it useful and a great strategy to enhance your earnings, the giveaway strategy is something you can create in almost any niche, you have to analyze what your audience is interested in, try not to do an expensive giveaway, after all, we have still to get profit.
4. Course or Masterclass
Creating a course or masterclass is not only for professionals or someone with a PhD, you just have to know a little bit more than your students, and a great sense of teaching, to start, you may want to analyze what your topic is about, you can create a course about almost any niche, but you will get more conversions in the following niches:
- Programming languages
- Web design
- Home Improvement
Once you have selected a niche, you need to plan your course content, the video format is recommended, but you should add some ebooks or written content, this will give more value to your students and they will be satisfied.
Now you have your course, there are a lot of websites that will host your course for you, or you can host it on your own website, this last option, of course, will cost you, but is the best to get profit, as sometimes, this platforms like udemy and coursera will sell your course for less than $10 USD, and your commissions will be pennies.
A webinar is a virtual event scheduled to be attended live by your audience or clients, you can create and host a webinar on multiple platforms out there.
Once you have a product, course, or info product, you can create a webinar to tell people about it, a webinar’s purpose is to show your clients how your product will change their lives, the benefits, and features of your product, and how to use it correctly.
You can create a webinar easily, just design a good slide presentation and a good script for you to read, grab and connect a mic and start recording the slides on the screen and reading your script on the mic, the average webinar duration is 50 minutes, but don’t worry about this, you can come up with a 20 minutes webinar and this will do the trick.
Starting a podcast can be a lot of work, but it can open up a new income source for you, of course, this will not be fast and you have to work hard and be patient, but once you have a good audience and have authority on your niche, you will start getting some revenue from it.
Podcasts are the easiest content to consume, as you can use your phone and listen everywhere you go, so engagement is higher as people can commit to hearing your content as they work in their office, do the dishes at home, or exercise in the gym.
Once you have built a brand and you have a website with products or services, the expected conversion rates from podcasts are up to 8%, it may be a lower rate, but that is why you have to focus on brand awareness and create a loyal audience, once you got more than 100k followers, 8% becomes a great number.
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7. Case study
This kind of content can be a little tricky, but you can use this on every social media platform or your own website, people like case studies because these often give high-value information, you can even grow faster and get viral if your case studies are about trending topics.
A good example of a case study is sales campaigns, mostly from big and successful companies, of course, you have to be careful here and not to copy/ paste content, or you may get negative consequences, when creating a case study, you have to offer real data along with your own opinion of the subject.
Of course, the best case studies are the ones being made by growing businesses, people get motivated by these and often start their own businesses, that’s how you can create the perfect tool to monetize and make a profit, your case study will be your perfect sales funnel, this motivated people can be potential customers for your services, courses or infoproducts.
When talking about ebooks, we are not just talking about long text classic masterpieces written by master writers, you have to keep in mind that, as it happens with podcasts and videos, people have less time to spend on a hobby, so there are ebooks making lots of sales with 5 to 10k words, quantity is not quality, and you can create a great ebook from scratch in a few days.
If you are skilled in design, you can start creating low and no content books, this is, creating notebooks, log books, drawing books, and so on, you just have to learn how to use the right design and keywords to go along with your niche, you can upload and sell your low or no content books on amazon kdp or other platforms.
Pricing is important when you have a finished ebook, amazon normally gets a cut from each sale, so you have to plan your pricing to get profit, of course when creating a low and no content book, there’s not a real chance for you to make sales if you neglect keyword research, so, try to learn everything.
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9. Blog post
Blogging has become a very profitable business, creating a website is something every business needs, but blogging is the way to grow a business, every blog post written is an opportunity to bring revenue, hook your users and get more sales, there’s a lot of opportunities and you don’t have to be an expert to create a blog or a website.
Creating your own website can be a real challenge at first, but that’s ok, you have to learn the basics, just try not to spend countless hours on templates, themes, and design, start pumping content asap, choose your niche, try to specialize to gain authority, do your keyword and competitor analysis and start writing your content.
Every blog post you write is going to rank for a specific keyword, so, choose a low competition keyword, in the process the same post may rank for another keyword and start getting pageviews this way, so every article you write will help you rank, the most keywords you rank for, the better the traffic you are going to get, so that’s why you have to write a lot of articles at least the first 2 or 3 months.
You can click here to see how can you monetize your blog, this can be made with ads (Adsense, Ezoic, Mediavine), you receive revenue for every 1000 pageviews, it depends on your niche, but your earnings can go from $5 to $150 with 10k pageviews/month.
The power of images on digital marketing is great, posting the right image on the right social media is still a great way to viralize your content and earn a solid follower database, there are a lot of easy-to-use and cheap apps and programs to create images, you can recycle some of them, but most of the time you won’t monetize reused content even if you have a lot of followers, so beware of using reused images or copyrighted ones.
There are some platforms where images are not the preferred content, but long or short format videos, you have to analyze your niche and pick the right images and comments to upload to your platform.
Instagram, Facebook, Pinterest, and Twitter are the best social media platforms to post images and once you know how to use images it will become one of the most profitable content for social media on these platforms, you will need a lot of followers to make a profit on Instagram, but that’s why we are going to choose at least two platforms, and test every move we make to see how to enhance our strategy to increase our audience, growth, and sales.
As you can see, there are a lot of strategies for social media platforms you can use, the most profitable content for social media nowadays is short videos, but still, every social media is different, and quality is over quantity, so, you can still create a great strategy and build a successful business posting images, creating a podcast or a blog.
Creating a successful business is not just about getting traction on social media, you can still create a business taking the classic route, but then you have to keep in mind that, you have to evolve as your clients and users evolve and its necessities do, that way you will always be in the right direction.
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